product marketer, BBA in marketing and communications
📍Vancouver, British ColumbiaI'm a skilled product marketer and analyst relations lead working in the Finance and Accounting software space.I am Product Marketing Certified and have a BBA in Marketing and Communications.
About me
Hi, I'm Genevieve!A product marketer with a Business degree in marketing and communications.
📍Vancouver, British Columbia💻 I'm currently a Product Marketing Manager @ Planful
- Focusing on messaging and positioning finance products and leading the Planful Analyst Relations Team📸 In my free time, I enjoy being a part-time content creator where I work with brands like Pandora, Pacsun, Herschel, P&G to create unique digital content.Other hobbies include:
📗 Currently reading: Play Bigger by Al Ramadan
🍰 Baking - Trying to master a Carrot Cake & Inception cookies (an oreo inside a chocolate chip cookie)📞 Connect with me on LinkedIn
Planful
Humi
Microsoft Education Canada
Moment Energy
CaseIT
Content Creation
Coming soon
MICROSOFT EDUCATION CANADA go-to-market
PRO-BONO CONSULTANT
Microsoft Canada has a whole education sector focused on teaching the youth of today to become leaders in the future. Through this, Microsoft has products like Minecraft Kids and their newly released Canada Learns program for students to gain new skills and certifications to Microsoft software.🗒 Objective: Create a Product Marketing strategy and GTM execution for Microsoft Education Canada and their new Azure and AI Cloud Certifications👭🏽 Who: Genevieve D'Souza, Alan Bradaric, Maryam Liquat, Janson Lin✔️Solution: In order to reach the target audience we recommended that Microsoft executes a strategy that touches all aspects of the customer journey. By having on campus events, revamping the website and word-of-mouth all being vital aspects of the recommendation.
CASEIT
DIRECTOR OF CONTENT STRATEGY
🎈 CaseIT is the premier international MIS case competition hosted at the Beedie School of Business. This entirely student-organized week-long event hosts 20 teams with a $100,000 budget and over 300 stakeholders.My role in CaseIT consisted of leading a team of 8. I focused on our messaging and positioning strategy through video, website, and social media channels to create an omnichannel experience for international competitors. I hosted giveaways, planned and executed full recruitment and created a compelling competition story.Result:
- Over 30K engagements over social media which resulted in a positive competitor experience🔨Skills: marketing campaign strategy, content creation, copywriting, storyboarding, video production💻Software: Slack, Asana, Premier Pro, Instagram, Facebook, Twitter, WordPress/Wix
MOMENT ENERGY
CONSULTANT & CASE COMPETITOR
🌱 Moment Energy is a Vancouver-based startup that focuses on giving a second life to used EV 🛻 batteries. They can be used as alternative energy sources and can power homes, lodges, and rural communities.🗒 Objective: As a team of 3, we were tasked with not only doing industry research but creating a consumer profile and a completed branding guideline for this new company.🥇 Result: We won first place and after the competition, Moment Energy approached us to implement our designs on their website and overall brand identity.🔨 Skills: content creation, public speaking and presentation skills, wireframing, project management, consumer research, marketing strategy💻 Software: Figma, G-Suite
CONTENT CREATOR
SELF EMPLOYED
📸 As a social media content creator and Micro-influencer with 17K followers, I am able to work with both local and global brands while sharing my favourite fashion and lifestyle-related content.Platforms: Instagram, Youtube, Tiktok & User-generated contentI work with PR companies and marketing teams from global companies to advertise their products on my account. This includes various external relations while adhering to branding/product guidelines.Brands I've worked with:
🛍 Fashion: Princess Polly, Pretty Little Thing, Peppermayo,
💄 Beauty: Merit Beauty, Atelier Cologne, YSL Beauty, Summer Fridays, Cocokind, Ouai, Youth to the People
👒 Lifestyle: Bumble, Herschel, P&G, Little Burgundy, Poshmark🔨 Skills: influencer marketing and pr, social media management, content creation, external relations💻 Software: Unfold, Lightroom CC, Premiere Pro, Facebook Ads Manager
HUMI
PRODUCT MARKETING SPECIALIST
Humi is a B2B HR Saas company based in Toronto, Ontario backed by the same group that funded Slack, Carta, and more (Tribe Capital), the top value-based U.S. accelerator (Y-Combinator), as well as several of the world’s leading angel investors! Humi's solution offers an all-in-one HR product that covers everything from HR, Time-off, Payroll, Benefits, Business Insurance, and more for SMBs and mid-market businesses.My role at Humi consists of the following:
• Ensuring high-level strategy is aligned across product, sales, customer success, and marketing teams
• Planning and executing go-to-markets for all new products and features. I've worked on big launches like our Indeed & Xero Integrations!
PLANFUL
PRODUCT MARKETING MANAGER
Planful (formerly Host Analytics) is a leading financial planning and analysis (FP&A) cloud platform. Planful helps over 800 customers including Etsy, Bose, and the Boston Red Sox, achieve a vision of Continuous Planning by accelerating the end-to-end FP&A process. Learn more at www.planful.com.My role at Planful consists of the following:
• Refining core messaging, positioning, and go-to-market alignment across marketing, sales, sales enablement, solution consulting, and account management
• Assisting in annual and quarterly product marketing planning, aligned to marketing goals and business objectives
• Building processes to scale product marketing support with customer marketing, demand generation, content marketing, field marketing, sales enablement, and field sales teams
• Working with industry analysts such as BARC, Gartner, Ventana, Dresner, Constellation Research, etc on vendor reports to maintain leadership in FP&A vendor market
